Go-to-Market Foundations
1) Positioning & ICP (Ideal Customer Profile)
- Define ICP by industry, size, geography, and pain points.
- Craft a value proposition: outcome + proof (metrics, case studies).
- Create 3–5 key messages tailored to ICP personas.
2) Content & SEO Engine
- Topic clusters around ICP problems; build pillar pages + supporting blogs.
- On-page SEO: titles, meta descriptions, headers, internal links.
- Publish cadence: weekly/bi-weekly; repurpose as short videos & posts.
3) Paid + Organic Mix
- Start with high-intent keywords; protect your brand terms.
- Retarget engaged visitors; experiment with LinkedIn for B2B.
- Track CAC, LTV, ROAS, and assisted conversions.
4) Analytics & Experiments
- Define a north-star metric (demo requests / SQLs).
- Run A/B tests on landing pages (headline, CTA, social proof).
- Dashboards: traffic sources → conversions → revenue.
5) Sales Enablement
- One-pager, case studies, ROI calculator, objection handling.
- Lead handoff SLA and CRM hygiene.